Founded in Tulsa, Oklahoma, NeverNotWorkinEnt LLC (often stylized as NeverNotWorkinENT) has rapidly established itself as one of the Midwest’s leading independent music promotion, advertising, and indie label entities. Built on the foundation of hustle, creativity, and community, the company has become a home for artists seeking both artistic freedom and industry-grade support.

NeverNotWorkinEnt was co-founded by Vanilla Cain and Celtixx, both native Oklahomans who grew up with music as part of their daily life. Vanilla Cain is recognized for his raw lyricism and versatility, coming from the streets of Tulsa and bringing a voice to stories rooted in real-life experience. Celtixx, as Co-Owner and Co-President, plays a dual role: artist and strategist, with expertise in digital marketing and promotion. Their vision was to create more than just a label—it would be a collective force for independent artists in and beyond Oklahoma.